Challenge accepted! Grow a business from zero in a highly competitive segment: Insurance

Through a digital branding strategy, optimized funnel, and highly segmented traffic campaigns, we transformed Acredita Seguros’ online presence.
The result: a significant increase in qualified lead generation, lower CPL, and solid growth in insurance conversions.

Scenario
Acredita Seguros is a brokerage founded in 2024 with the mission of becoming a reference in digital contracting and service for a broad portfolio of insurance products for both businesses and individuals. Born digital, the company faced the challenge of positioning itself in one of the most competitive and complex markets. The project’s goal was to implement a strategy of simultaneous organic and paid growth, as well as to structure digital processes that would ensure agile service.

Challenges

  • No digital presence, since the company was newly established

  • Need to build brand authority through relevant, strategic content

  • Engaging an audience resistant to new brands, with strong trust objections

Implemented Solutions

  1. Integrated ERP, CRM & BI

    • Installed and configured an ERP and CRM integrated with BI for real-time management

    • Dashboards enabling high-impact, data-driven decision-making

  2. Content Strategy (Organic & Paid)

    • Defined personas, target audiences, and segmentation

    • Strategic copywriting and compelling visual design for both organic and paid media

  3. Digital Coverage of In-Person Events

    • Digital stands and activations at events with property managers and industrial-segment clients, focused on lead generation

  4. Ongoing Training & Support

    • Empowered internal teams to maintain processes and leverage new tools

Results Achieved

  • Significant social-media growth, with thousands of organic views

  • Generated over 950 leads, maintaining a high capture rate

  • Gained insights into under-explored market niches

  • +380% increase in sponsored views, optimizing reach with targeted paid media

Conclusion
Acredita Seguros solidified its digital presence, achieving greater visibility, authority, and engagement. This success was driven by high-quality content that fostered genuine connections with the target audience, alongside the deployment of integrated management systems whose BI dashboards have been crucial for the project’s sustainability and scalability.