Helping C-level executives hidden talents shine, bringing light to them with digital marketing strategies

Luce is a company specialized in identifying, developing, and managing high-performance executives. The goal was to increase brand authority and online engagement through organic and paid content strategies.

Context

Luce is a company specialized in identifying, developing, and managing high-performance executives. The goal was to increase brand authority and online engagement through organic and paid content strategies.

Challenges

Low digital presence despite a premium positioning.

Need to strengthen brand authority with relevant, high-value content.

Engage decision-makers and executive audiences more effectively.

Solutions Implemented

  1. Content Strategy with Copy + Design
    Developed integrated campaigns with strategic copywriting and compelling visual design, ensuring clarity of message and impactful communication.
  2. Online Events with Industry Experts
    Hosted webinars and panels with respected leaders, promoting insightful discussions and increasing audience engagement.

Results

98% growth in follower base, reinforcing social media presence.

150% increase in organic views, driven by high-value, engaging content.

380% increase in paid views, leveraging targeted media buying and creative optimization.

Conclusion

Luce significantly boosted its digital positioning, audience reach, and perceived authority. The combination of quality content and thought leadership initiatives helped elevate the brand as a reference in executive talent management.